Section 3-406 Sign Categories and Size Limitations
Permitted signs shall only be erected, placed, constructed, reconstructed, maintained or relocated according to the following limitations.
3-406.A. Business Identification Signs. Business identification signs are permitted in conjunction with permitted uses, except residences, provided such signs identify a business occupying the premises. If such signs are not identifying a business occupying the premises, such signs shall be located in accordance with Section 3-406.A.1 of this Title. The aggregate sign area permitted for a business shall not exceed one (1) square foot of sign area for each three (3) feet of lot line frontage occupied by or projected from the building within which the principal use is conducted. Users fronting on an alley shall compute their sign area allowance by considering the alley as the lot line frontage. In no case shall the aggregate sign area for any one use on any one frontage exceed twenty (20) square feet. A total of two (2) signs are allowed per business per frontage. There may be a combination of two (2) of the following four (4) types of signs: freestanding, projecting, wall, and off-site; including cut out letter sign; subject to the following limitations:
3-406.A.1. Off-Site Sign. Off-site signs are those that identify or advertise interests that are not conducted on the same lot on which the sign is located. Off-site signs shall be permitted as follows:
a. Each business shall be permitted one off-site sign.
b. Off-site signs may be permitted to be installed on Town constructed and maintained poles in the public right-of-way at the following locations: The southeast corners of Colorado Ave. and Davis St., Colorado Ave. and Fir St., Colorado Ave. and Pine St., Colorado Ave. and Willow St.; and Colorado Ave. and Spruce St., and the southwest corners of Colorado Ave. and Townsend St., Colorado Ave. and Aspen St., and Colorado Ave. and Oak St. The Public Works and Planning staff will collaborate to determine the specific locations for the signs to be erected on these corners. These signs shall be a standard 4" x 24" with an arrow incorporated into the design, directing traffic towards the applicable business. Once an application for an off-site sign is made, staff will order, erect, and maintain the said sign on the appropriate post. Each sign will have a standardized font, and shall display only the trade name of the said business. The signs will have one color and one 4" x 4" symbol for each of the following types of businesses: institutional, retail, restaurant, and lodging.
3-406.A.2. Freestanding sign. One (1) per use, not to exceed ten (10) square feet in area.
3-406.A.3. Projecting sign. Shall not extend more than four feet (4') from the building wall except where such a sign is an integral part of an approved canopy or awning, and no projecting sign shall exceed six (6) square feet in area where two (2) faces are visible or ten (10) square feet where only one (1) face is visible.
3-406.A.4. Wall sign. Shall not exceed ten (10) square feet on any one (1) building wall, exclusive of cut out letters.
3-406.A.5. Office building registry. A wall sign or freestanding sign identifying included business offices, not to exceed one (1) square foot in area per office. Such sign shall be excluded from regular sign area limitations.
3-406.A.6. Historic sign. A wall sign identifying a structure of historic interest, not to exceed ten (10) square feet in area. Such sign shall be excluded from sign area limitations and be located only on historic buildings.
3-406.A.7. Vending Machines. Vending machines are defined as self-service mechanical dispensers of products such as soft drink machines, but excludes newsracks as defined in Chapter 12.06 of the Telluride Municipal Code. No vending machines allowed under this subsection may be located in any required setback, easement, required parking space, or in any location that would interfere with safe movement of pedestrians into and out of the building(s) on the premises, or safe flow of traffic. Vending machines must receive approval pursuant to HARC review procedures of Section 7-203.A.3.d of this code, must be adequately screened, and shall count towards the total sign allowance for the business operating the vending machine if signs advertising or promoting products or interests are used. For vending machine signs, the square footage of the lettering shall count as fifty (50) percent of a sign, to be applied to the total allowable signage of the said business. Vending machines shall not be internally illuminated.
3-406.B. Residential Identification Signs. A freestanding or wall sign may be erected on the same lot with any dwelling identifying the occupant thereof or any home occupation pursued therein, not to exceed two (2) square feet per dwelling unit. Such a sign may be illuminated as prescribed in this Section only when it is identifying a home occupation of an emergency service nature, a multifamily dwelling complex or a mobile home park.
3-406.C. Institutional Identification Signs. Freestanding and wall signs may be erected on the same lot with any school, church or public building for administration; provided, that the aggregate sign area along one street shall not exceed one (1) square foot of sign area for each three feet (3') of frontage occupied by the building within which the principal use is conducted. In no case shall the aggregate sign area for one (1) use exceed twenty (20) square feet on any single frontage. In the case of institutional uses located in a residential zone district, illumination of signs shall be subject to approval of P&Z.
3-406.D. Recreation Identification Signs. Freestanding or wall signs may be erected on the same lot with any recreation club or open use recreation site, provided the aggregate sign area does not exceed twenty (20) square feet on any single frontage. In the case of such uses located in a residential district, illumination of signs shall be subject to the approval of P&Z.
3-406.E. Directional Signs. A freestanding sign, non-illuminated and conforming to a standardized design, six inches by thirty inches (6" x 30") in size, directing persons to tourist and cultural facilities may be erected in any district on the public right of way.
3-406.F. For Sale/For Rent Signs. A freestanding or wall sign, non-illuminated, not to exceed six (6) square feet in area, when advertising sale of the premises, and not to exceed three (3) square feet when advertising rental of the premises, may be erected on any site.
3-406.G. Construction Signs. A freestanding non-illuminated sign not to exceed ten (10) square feet in area if single sided, and six (6) square feet in area if double sided, may be erected on a project site for purposes of identifying all contractors and/or describing a project. Only one construction sign may be permitted per street frontage.