Every vendor required to collect an admissions fee by this Article who fails to collect the same or fails to remit the fee shall be personally liable to the Town for the amount of the fee. Any person required to collect or remit the fee imposed by this Article who fails to remit the amount of the fee when due shall, in addition to all other penalties, pay a penalty of fifteen percent (15%) of the amount due. For each successive thirty (30) days elapsing before payment, there shall be added an additional penalty of five percent (5%) on the original unpaid amount of the fee due. (Prior code 5.18.060)